Apollo – Data Management Platform for Catalogue Customers
Apollo is TOPMOTIVE’s data management platform for catalogue customers. Wholesalers who want to actively maintain and optimise their NEXT catalogue have all the tools they need in one integrated interface.
The platform combines three components: the Information Management System (IMS) for data enrichment, TOPMOTIVE Analytics (TMA) for catalogue evaluation, and the Data Manager for maintaining own brands and private labels.
APOLLO AT A GLANCE
IMS – Information Management System
Parts information wiki based on TecDoc and TM data. Wholesalers can enrich catalogue data from their data suppliers and maintain their own trading assortment.
Analytics (TMA)
Evaluation platform for the wholesaler’s own catalogue — not to be confused with TMA for parts manufacturers. Shows basket data, vehicle searches and the search behaviour of their own customers.
Data Manager
Like the Apollo Data Manager for industry — but exclusively for maintaining own brands and private labels.
Apollo: Functions
/Edit attributes (IMS):
Incorrect or incomplete article attributes — e.g. length specifications for timing belts — can be corrected and refined directly in the catalogue.Adjust vehicle links (IMS):
Incorrect vehicle assignments can be hidden or corrected — for fewer returns and more precise search results.Add text information (IMS):
Notes on spare parts, installation instructions or product-specific information can be stored directly on the article.Add media attachments (IMS):
PDFs, videos or images — e.g. installation guides — are linked as media attachments to reduce installation errors.Add references (IMS):
OE numbers, EAN codes and comparison numbers can be added to increase the hit rate in the catalogue.Basket evaluations (Analytics):
Which articles are most frequently added to the basket? Are these articles numbered in the own assortment? TMA provides the answer.Vehicle and search analysis (Analytics):
The most frequently accessed vehicles, associated product groups and searched-but-not-found articles are analysed in a structured view.Usage time analysis (Analytics):
TMA shows when the most users are active in the system — as the basis for targeted daily offers and promotions.
Apollo: Vorteile
Lower return rate
Incorrect vehicle links and faulty attributes are corrected in a targeted way — measurably reducing returns.
More article sales
Added OE numbers and improved references increase the hit rate in the catalogue. Identified assortment gaps can be closed proactively.
Competitive advantage through data quality
Wholesalers who maintain their catalogue better than the competition offer more service to their customers — standing out clearly in data quality and responsiveness.
Data-driven catalogue strategy
Analytics delivers concrete usage data from the own catalogue — as the basis for assortment decisions, offer management and data maintenance priorities.