Market Intelligence and Analysis

TM Intelligence

About

TM Intelligence at at Glance

TM Intelligence (TMI) is TOPMOTIVE’s data-driven market intelligence platform. Using real catalog and workshop data, we generate analyses that help you increase sales of your products and better position yourself against the competition.

TM Intelligence combines the two powerful data sources — TOPMOTIVE Analytics (TMA) and TOPMOTIVE Workshop Analytics (TMWA) — and evaluates them according to your needs. This provides a complete picture of the market and day-to-day workshop operations.

TOPMOTIVE Analytics – Market Data and Data Analysis for Parts Manufacturers and Wholesalers

TOPMOTIVE Analytics (TMA) is TOPMOTIVE’s market data and analytics tool for parts manufacturers and wholesalers. It provides catalog-based market data derived from real shopping cart analyses—serving as a directly actionable basis for decision-making in sales, marketing, and data maintenance.

Real Shopping Cart Data as the Data Source

The data source for TOPMOTIVE Analytics consists of real shopping cart data from TOPMOTIVE catalog and information systems. This data is analyzed, structured, and specifically tailored to the needs of the automotive parts industry.

TOPMOTIVE Analytics (TMA)

Reports for Industry and Wholesale

Parts manufacturers receive analyses of product demand, data quality, and competitive positioning. Wholesalers benefit from reports on parts coverage and product availability.

Sound market knowledge instead of gut feelings

TMA is based on real shopping cart data from millions of part inquiries in the TOPMOTIVE catalogs. The analyses reflect actual market demand — providing a reliable basis for strategic decisions.

Identify data gaps before they cost you revenue

Missing product references and incomplete vehicle links are systematically identified. TMA provides these insights in a structured and prioritized manner — for targeted data maintenance with maximum impact.

Objectively Assess Competitive Position

TMA provides insight into how your own products stack up against the competition in terms of demand — at the product group, manufacturer, and vehicle levels.

Tailored to regional needs, applicable worldwide

Analyses can be broken down by country, region, and time period — enabling a global market strategy with local precision.

TOPMOTIVE Workshop Analytics (TMWA) – Market Data from Actual Workshop Invoices

TOPMOTIVE Workshop Analytics (TMWA) is TOPMOTIVE’s market data and analytics tool, which provides in-depth insights into actual day-to-day workshop operations based on real workshop invoices.

Real Workshop Invoices as the Data Source

The data source for TMWA consists of invoices from our dealer management systems, tmERIK and KfzWIN — including all line items for replacement parts and labor costs. Currently, this treasure trove of data comprises approximately 47 million invoices and 265 million line items from about 5,500 repair shops, covering roughly 10 million different vehicles (VINs). Since this is real invoice data, it reflects reality: It shows what actually happens in repair shops.

Market Indicator

TOPMOTIVE’s Market Indicator evaluates the data and parts coverage of parts manufacturers. Using a proprietary scoring system, it generates a ranking for each product group — based on vehicle associations as well as OE and competitor listings. Manufacturers can see at a glance how their data compares to the market — and where targeted action is needed.

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Reference Gap

Identify product gaps.
The Reference Gap Report shows which product numbers within a product group are searched for but not found — this allows you to close data gaps based on priority and tap into revenue potential in a targeted manner.

HCV Index

The HCV Index calculates a parts manufacturer’s market-relevant parts coverage for vehicles weighing more than 7.5 metric tons that were selected from TOPMOTIVE catalogs. The percentage indicates the proportion of vehicles for which the manufacturer provides a replacement part from this product group. The analysis is conducted by product group and parts manufacturer.

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Vehicle Gap

The Vehicle Gap Report identifies missing item-KTYP links at the market level — enabling targeted data maintenance with a measurable impact on data coverage and discoverability.

Reference Basket

The Reference Basket Report shows which GENART products are added to shopping carts and how often—including those of competitors—to provide a well-founded assessment of a company’s market position.

Vehicle Basket

The Vehicle Basket Report shows which items are added to the shopping cart for which KTYP numbers — including competitor data — for a precise analysis at the vehicle and product levels.

Basket Complete

The Basket Complete Report shows the market shares of relevant manufacturers for a specific product category, broken down by country and region — serving as a basis for regional market strategy and sales management.

BH A: Parts Coverage by GenArt

The report shows wholesalers the market-relevant parts coverage by GenArt based on wholesale parts listings and identifies missing listings to highlight specific opportunities for increasing sales.

BH B: Availability of Relevant Product Groups

The report analyzes product availability within relevant product groups and identifies gaps in the product lineup, enabling wholesalers to pinpoint opportunities for increasing sales.