Since May 2014, we have collected a variety of data that shows us how we can improve the catalog systems and optimize the range of products. These data are taken from the four sections “Vehicle Identification,” “Search Tree/ Product List,” “Shopping Basket,” and “Direct Product Search.” A software tool has also recently been made available for our clients to collect individual checks and information for their own catalog. There is nothing else like it on the market!
Some interesting facts: Since 5/1/2014 over 100 million vehicle searches were performed in TOPMOTIVE catalogs. Through this, a total of 333 vehicle manufacturers could be identified. The TOP10 manufacturers in all catalogs in all countries: 1. VW, 2. Opel, 3. Mercedes, 4. Ford, 5. Renault, 6. Audi, 7. BMW, 8. Peugeot, 9. Fiat, 10. Citroen.
By looking at a particular country, e.g. Norway (6th place in catalog use), you can see a significantly different ranking of manufacturer: 1. VW, 2. Toyota, 3. Mercedes, 4. Audi, 5. Volvo, 6. Ford, 7. Opel, 8. BMW, 9. Peugeot, 10. Nissan
In Norway, over 4,500,000 vehicle searches were carried out in TOPMOTIVE catalogs. Through this, a total of 205 vehicle manufacturers could be identified. With 3,500,000 vehicles registered in Norway, this is an impressive number!In eco-friendly Norway, the Toyota brand appears in second place, although the brand does not appear in the TOP10 in TOPMOTIVE catalogs globally. The following Toyota models are especially popular in Norway: HIACE, RAV, YARIS and AVENSIS. It is also interesting that catalog users in Norway use the license plate search for vehicle identification at a rate of 94.15%. This example shows how TOPMOTIVE Analytics can help catalog clients to optimally adapt their product range to local needs.